Thu 26 Feb 2026
View event detailsRegistration
8:00 AM - 8:30 AM (30 mins)
Opening Remarks
8:45 AM - 9:00 AM (15 mins)
Opening Fireside Chat: Rethinking Government–Industry Partnerships for Public Impact
9:00 AM - 9:20 AM (20 mins)
Governments are calling for more innovation, agility, and problem-solving partnerships — but the reality of working with government can be complex for organisations of all sizes. From major vendors to startups and SMEs, navigating procurement frameworks, trust barriers, and the need for public value alignment is a shared challenge.
This conversation explores how industry, regardless of size, can become a trusted partner, translate innovation into real-world impact, and help government deliver on reform priorities.
- Proving trust and relevance – whether you're a global player, a scale-up, or a newcomer without a panel presence
- Practical strategies to navigate procurement hurdles – including pilot programs, partnerships, and creative partnerships
- Translating innovation into public sector value – aligning your unique offering with government priorities, risk appetite, and reform goals
- Lessons from startups and SMEs: what larger vendors can learn from their agility and approach to trust-building
Federal Leaders Panel: Building Strategic, Future-Ready Partnerships with Government
9:20 AM - 10:00 AM (40 mins)
- What does “strategic partnership” look like in the context of the Australian Government’s reform and transformation agenda?
- Insights into federal priorities for 2026: technology, capability, and customer outcomes
- Common challenges in partnerships: how can industry better align to government requirements to better support needs?
- What suppliers can do to better demonstrate value, innovation, and alignment
- The role of trust, adaptability, and domain knowledge in long-term collaboration
Driving Better Outcomes with Smarter Customer Journey Mapping
10:00 AM - 10:20 AM (20 mins)
Morning Tea Break
10:20 AM - 10:50 AM (30 mins)
Beyond the Product: Delivering Comprehensive Value in Government Partnerships
11:00 AM - 11:20 AM (20 mins)
Exploring how industry can exceed expectations by aligning with government objectives and fostering collaborative relationships.
AI Panel: Aligning with Government Priorities: Enhancing and Conveying Relevance, Trust and Value in the AI Era
11:10 AM - 11:40 AM (30 mins)
- How AI fits into broader government reform and digital transformation agendas
- The differing AI priorities and challenges at federal, state, and local levels
- Expectations for transparency, ethics, and accountability in AI-enabled solutions
- How suppliers can demonstrate relevance and build trust when offering AI technologies
- Practical examples of co-designed AI initiatives that delivered measurable public value
- Insights on procurement and partnership frameworks adapting for AI innovation
How to Maximise Citizen Impact Through Data-Driven Engagement
11:40 AM - 12:00 PM (20 mins)
State Government Panel: Scaling Innovation While Navigating Procurement Complexity
12:00 PM - 12:40 PM (40 mins)
- Understanding state-level reform agendas
- Co-designing with multi agency or cluster-based structures
- Winning tenders with strategic clarity and fiscal accountability
- Understanding state government procurement policy
Networking Lunch
12:40 PM - 1:40 PM (60 mins)
Table 1: Aligning with Purpose – How Can Industry Better Understand and Meet Evolving Government Priorities?
1:40 PM - 2:40 PM (60 mins)
Table 2: Moving Beyond Transactions – What Does a Truly Strategic, Outcome-Driven Partnership Look Like Into 2026 and Beyond?
1:40 PM - 2:40 PM (60 mins)
Table 3: Navigating Government Procurement
1:40 PM - 2:40 PM (60 mins)
Table 4: The Role of Trust, Adaptability, and Domain Knowledge in Long-Term Collaboration
1:40 PM - 2:40 PM (60 mins)
Table 5: From Overload to Impact – Making MarTech Work for You
1:40 PM - 2:40 PM (60 mins)
Table 6: Making AI Work Across the Entire Marketing Journey
1:40 PM - 2:40 PM (60 mins)
Table 7: Messaging that Matters – Crafting Communications that Cut Through the Noise
1:40 PM - 2:40 PM (60 mins)
Table 8: Account-Based Marketing for Government – Winning the Right Relationships
1:40 PM - 2:40 PM (60 mins)
Table 9: Building Government Communities Through Omnichannel Engagement
1:40 PM - 2:40 PM (60 mins)
Table 10: Adapting to Evolving Buyer Behaviours in Government Markets
1:40 PM - 2:40 PM (60 mins)
Local Government Panel: Building Value-Driven Partnerships
2:50 PM - 3:50 PM (60 mins)
- Explore what “value” truly means to councils balancing tight budgets and rising expectations.
- Understanding the Local Government procurement requirements and processes
- Delivering flexibility and fit-for-purpose solutions
- Supporting financial resilience through scalable models
- Building trust amid capacity constraints and shifting mandates
Partnering for Public Sector Success: Unlocking the Power of Your Channel
3:20 PM - 3:40 PM (20 mins)
- How to build and manage high-trust channel relationships that understand and navigate government buying environments
- Strategies for aligning your messaging, compliance, and go-to-market approach with partners to accelerate public sector growth
- Real-world examples of how vendors and their ecosystem partners have won and delivered large-scale government contracts together
Decoding And Working Successfully Within the Procurement Process
3:40 PM - 4:10 PM (30 mins)
- How to align better with government needs: Industry's common pitfalls
- Demonstrating value and building relationships - how can industry offer trust, value and alignment?
- Advancing your understanding and aligning your offering to Government needs – solving challenges and aligning solutions to mission objectives rather than features
- Decoding and working successfully within the procurement process
- Identifying & engaging all the necessary influencers & decision-makers
- Tools, insights, and real examples that drive results
Closing Remarks
4:10 PM - 4:20 PM (10 mins)
Networking Drinks
4:20 PM - 5:20 PM (60 mins)
Event Close
5:30 PM - 5:30 PM (0 mins)