6 Mistakes Tech Vendors Make When Selling to Hospitals

Learn the 6 biggest mistakes health tech vendors make when selling to hospitals — and how hospital procurement teams actually evaluate vendors during healthcare RFPs.

Many vendors assume healthcare procurement decisions are driven primarily by price, but hospitals evaluate solutions based on how well they support clinical workflows, patient safety, implementation readiness, stakeholder adoption, and long-term operational impact.

In this conversation, Joe Belancic, Procurement and Nutrition Services Director at Brant Community Healthcare System, shares practical insights into how hospital procurement teams evaluate vendor proposals and what often causes vendors to fall short during the RFP process.

Published by

Tahleia Bishop Marketing Manager