Webinar Recording: Building Public Trust in AI and Digital Identity Frameworks for Responsible Innovation (NZ)

As governments accelerate their use of artificial intelligence and digital identity solutions, ensuring public trust and responsible deployment has never been more important. In this strategic session, Ross Ashman, CEO at Public Sector Network, will lead a conversation on the policy and assurance frameworks that are guiding trustworthy digital transformation across Aotearoa.

The session will explore the AI Assurance work underway in New Zealand, the intent behind the Digital Identity Services Trust Framework Rules, and how public sector agencies - and the technology providers who support them - can align with these principles to foster transparency, inclusion, and accountability.

Key takeaways:

• How the NZ Government is approaching assurance in the age of AI
• What the Digital Identity Services Trust Framework means for service delivery and innovation
• The role of leadership, governance, and partnerships in upholding public trust
• Practical insights for vendors navigating these expectations

 Webinar Panelists

Ross Ashman | Chief Executive Officer, PSN

Co-Founder & CEO, Public Sector Network Chief Commercial Officer, Future Government Institute Ross Ashman is a mission-driven entrepreneur with over a decade of global experience leading purpose-led organisations. As Co-Founder and CEO of Public Sector Network, a certified B Corp, he helps connect government leaders worldwide to share insights, benchmark strategies, and improve public services.

Ross also serves as Chief Commercial Officer at the Future Government Institute, advancing innovation in public sector leadership. With additional ventures in event consultancy and sales coaching, Ross brings a unique blend of strategic thinking, commercial acumen, and a passion for public impact.

James Little | Market Development Lead - Digital Identity, Department of Internal Affairs NZ

James Little is a strategic leader in New Zealand’s digital identity sector, currently serving as Market Development Lead for the Department of Internal Affairs. With a background in politics, government, and communications in both New Zealand and abroad, James has advised senior ministers and the Prime Minister on digital policy and now drives the development of trusted, inclusive digital identity services. He is recognised for his broad knowledge base, international perspective, and passion for progressive public-sector innovation. James excels in stakeholder engagement, regulatory implementation, and enabling secure, privacy-first access to digital services across government and industry.

Prashant Bakshi | Deputy Chief Executive Strategic and Corporate Services, New Zealand Qualifications Authority

Prashant joined NZQA in February 2018 as Chief Customer Officer and took the role of Deputy Chief Executive, Strategic and Corporate Services in December 2024. He has worked across the public and private sectors in New Zealand, Singapore and India. Prashant has experience leading teams across customer channels, Customer Experience (CX), data science and AI, information technology, and corporate functions including regulatory reviews and digital transformation. Prior to NZQA, Prashant worked in various roles at the Ministry for Primary Industries. Prashant has an MBA from Victoria University, a Postgraduate Diploma in Business Administration from the Singapore Institute of Management, and a Bachelor of Science in Biotechnology and Zoology from University of Mumbai. Prashant leads the Strategic and Corporate Services division.