Bots and the Future of Customer Experience
Before the pandemic, “it was our country’s fourth largest export industry.” To engage with potential or current students, in 2018 ENZ decided to develop a chat-bot, which is a simulation of a human conversation, using artificial intelligence (AI) features. This was “a relatively new communications channel,” meaning that “there isn’t an established formula or methodology for chat-bot implementations.” However, at the time the agency was in no rush, and Jamie Crump was studying a “Masters of Technological Futures and developed an approach for the chat-bot project.” ““Nobody wants to engage with something that is dull, slow and hard to navigate …