How to become customer-centric with digital transformation
Digital technology is fundamentally changing the way organisations of all kinds—business and government—interact with those they serve, be they customers or citizens. Today, organisations have the power to communicate in real-time and receive immediate feedback from online interactions. Whilst individuals have access to collaborative workflows via direct and instant access to information and services, government departments gain greater responsiveness to customer needs, improved efficiencies, and additional value add to customers. Digital technology enables organisations to become truly customer-centric in a way that was never previously possible. However, developing and implementing the systems to realise the potential of digital technology presents …