Time for a Professional Digital Signage Solution

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Jim Vair 31 October 2022
Time for a Professional Digital Signage Solution

Digital Signage has been around for several years and over this time its capabilities have greatly evolved.  The early adopters were looking for simple infotainment and advertising outlet, however modern digital signage deployments are now considered a strategic part of an organization’s communications strategy.

The promise of digital signage is the ease of which it can be used to deliver timely, accurate and relevant information directly to a specific audience.  When approached with these goals, digital signage has proven to be an effective communications channel not only for your ‘customers’ (public) but also a tool to compliment your internal staff communications.

And just like all of most of us in the workforce today, it also can do more than one job.  In addition to the ‘passive’ presentation/dissemination of information, with the right technology, it can also be used for on-demand content presentation (e.g. training / education) and play a significant role in crisis communications.

The goal should be one visual communications platform in place that can help you reach your audience across any of the below channels.

  • Lobby Screens
  • Meeting Room Schedule screens
  • Room Status Monitors
  • Event schedule presentation
  • Employee In/Out board
  • Digital Corkboard
  • Interactive Kiosks (touch, voice, gesture)
  • Digital Two-Way Greeter
  • Outdoor LED
  • Sidewalk / Parking Lot communications
  • Access Control screens (people counting solutions)
  • Desktop / Remote worker presentations.
  • Video Wall (passive / interactive)
  • Donor Recognition (passive / interactive)

Case studies on the effectiveness of modern digital signage implementations can be found at https://publicsectornetwork.com/marketplace/vendors/capital-networks-limited/case_study


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Jim Vair President

About our partner

Capital Networks Limited

Capital Networks Limited is a Markham, Ontario based corporation founded in April 1991. Capital Networks developed, owns, markets, and maintains the digital signage content management software platform, Audience™. Capital Networks Limited uses our Audience™ software to provide highly reliable, cost effective digital signage solutions to a variety of industries, including Government, Healthcare and Corporate Communications. Capital Networks has earned an exceptional reputation for customer support with our internal Content Management Services, Production and Creative Services, Training and Consulting Services, and our Technical Support Services divisions. Capital Networks has gained experience across several projects assisting customers transition from other digital signage solutions to the Audience™ solution. This trend is increasing, in part, due to the need of customers to expand their use of digital signage and feeling that they have ‘outgrown’ their existing platform. Capital Networks has been able to demonstrate that Audience™ is a scalable and flexible platform that can meet their digital signage visual communications needs of today and position them for expansion in the future. The Regional and Local Government market is among the market segments where Capital Networks has significantly increased its experience. We have successful deployments in over a two dozen regions/cities/town/counties and have implemented solutions across all departments of municipalities including Recreation, Public Works, Fire, Housing, Civic Centres, Theatres and Libraries. An important component of our success in municipal deployments has been integration with other systems that our clients are already using. Capital Networks develops and maintains our own software code and having direct access and control of the developers ensures timely and consistent integration with 3rd party systems. Our focus on the digital media industry and experiences deploying our solution within a municipal environment uniquely positions Capital Networks to support a wide variety of current and future digital signage initiatives.

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